{"title":"ZARMINAY | LUXURY PRET BY MUSHQ","description":null,"products":[{"product_id":"ruhan","title":"RUHAN","description":"\u003cp\u003e\u003cspan\u003eRuhan is the most quietly luxurious piece in Zarminay’s collection — a dyed sheesha silk dress in nude pink that achieves through colour restraint what the collection’s more saturated pieces achieve through chromatic presence. Nude pink in dyed sheesha silk is a technically demanding dyeing result: achieving a clean, skin-adjacent neutral without warmth tipping into yellow or coolness tipping into grey requires precise dye control, and the result here is a tone that reads as sophisticated, modern, and deliberately elevated within the semi dressy dress category. The nude colourway also makes Ruhan the most accessory-receptive piece in the range — the neutral silk shirt’s 52” silhouette serves as a canvas for jewellery and dupatta styling in a way that the collection’s stronger colour stories do not. A Korean raw silk trouser grounds the look with complementary warmth, and an organza dupatta completes the three-piece with the translucency and lightness that keeps the overall palette from reading as flat.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cspan\u003eColor: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003eNude Pink\u003c\/span\u003e\n\u003c\/div\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224205422893,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224205455661,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224205488429,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224205521197,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224205553965,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/2E2F551B-9C7C-4708-81F3-E95092089531.jpg?v=1784117517"},{"product_id":"auren","title":"AUREN","description":"\u003cp\u003e\u003cspan\u003eAuren is a silk dress from Zarminay Luxury Pret in blue — the collection’s most classically positioned colourway and the tone that speaks most directly to the core silk dresses market in Pakistan, where blue in its various expressions consistently represents the highest-demand colour category in the festive and semi-formal segment. In dyed sheesha silk, blue reads with a clarity and depth that is difficult to achieve in lesser fabrics: the colour saturates the silk evenly, and the fabric’s sheen gives it a dimensional quality that flat-woven alternatives cannot replicate. The silk shirt’s 52” silhouette is designed for the ease and elegance that defines luxury pret dressing at festive occasions. A Korean raw silk trouser provides the structured matte base the shirt’s lustre requires, while an organza dupatta adds the finishing layer with the lightness that pure organza uniquely delivers.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cspan\u003eColor: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003eBlue\u003c\/span\u003e\n\u003c\/div\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224207323437,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224207356205,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224207388973,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224207421741,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224207454509,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/4A8738AC-A794-4058-A35B-BC0E9D370F13.jpg?v=1784117813"},{"product_id":"veha","title":"VEHA","description":"\u003cp\u003e\u003cspan\u003eVeha is a silk dress from Zarminay Luxury Pret in pista green — the collection’s lightest, most spring-adjacent tone and the colourway that works most naturally across a wider range of skin tones than any other piece in the range. Pista green in dyed sheesha silk carries a warmth that the collection’s cooler greens do not: where teal reads as dramatic and jewel-toned, pista green reads as fresh, seasonal, and effortlessly appropriate for both daytime festive occasions and semi formal attire. The sheesha silk shirt at 52” length carries the colour in a silhouette that maintains its lightness without sacrificing presence. A Korean raw silk trouser — one of the finest trouser fabrics available in the luxury pret category — provides the complementary matte surface below, while an organza dupatta completes the three-piece with its characteristic gossamer translucency.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eColor: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003ePista Green\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224929464621,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224929497389,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224929530157,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224929562925,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224929595693,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/C670C14D-D2CF-4BE2-B32F-88D5E98CE977.jpg?v=1784150679"},{"product_id":"sereen","title":"SEREEN","description":"\u003cp\u003e\u003cspan\u003eSereen is the most commanding piece in Zarminay’s festive wear range — a dyed sheesha silk dress in magenta red whose colour is the most saturated and high-impact in the entire collection. In the context of Pakistani festive dressing, red-adjacent tones carry cultural and emotional weight that other colours do not, and magenta red in a high-lustre sheesha silk delivers this with the additional visual energy of a hue that sits between red’s warmth and pink’s vivacity: present, celebratory, and unmistakable. The silk shirt’s 52” length gives the colour maximum surface area to work with, creating a full, immersive silhouette that reads with confidence from across a room. A Korean raw silk trouser in matching tone grounds the look, while organza dupatta provides the contrast in texture and weight that prevents the ensemble from reading as too heavy despite the depth of the colourway.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColor: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003eMagenta Red\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224954106157,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224954138925,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224954171693,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224954204461,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224954237229,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/8EB165BD-5B19-4BC3-AF0E-54621A96D3FF.jpg?v=1784151063"},{"product_id":"meysa","title":"MEYSA","description":"\u003cp\u003e\u003cspan\u003eMeysa is a semi formal dress from Zarminay Luxury Pret in dusty lilac — a muted, greyed-violet tone that occupies a different register from the collection’s brighter lavender, sitting closer to the neutral end of the purple family and making it the most effortlessly wearable colourway in the range for daytime and semi-dressy occasions. Dusty lilac in dyed sheesha silk has a particular quality: the muting of the pigment against the fabric’s natural lustre produces a colour that reads as deeply considered without requiring any additional embellishment to feel complete. The silk shirt at 52” pairs with a Korean raw silk trouser that mirrors the muted tone with its own understated matte surface, while an organza dupatta adds the finishing translucency that keeps the three-piece reading as light despite the richness of the silk.Color: Dusty Lilac\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224960135469,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224960168237,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224960201005,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224960233773,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224960266541,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/ECB83454-309F-4558-87C6-675EF42DFCBB.jpg?v=1784151177"},{"product_id":"cyra","title":"CYRA","description":"\u003cp\u003e\u003cspan\u003eCyra is a silk fancy dress from Zarminay Luxury Pret in teal green — the collection’s most chromatic jewel tone and the piece that will photograph most distinctively against the range’s softer pastels and neutrals. Teal in dyed sheesha silk is a demanding colour to work with: at lower fabric quality it reads flat; in a high-lustre sheesha silk it resolves into a green-blue that shifts with movement and light, giving Cyra the kind of visual energy that makes it the natural standout choice for festive events where presence matters. The silk shirt is cut at 52” for a graceful, full-length silhouette, with a Korean raw silk trouser providing the smooth matte foundation the lustrous teal silk shirt needs. An organza dupatta completes the three-piece, its weightlessness allowing the shirt’s colour and sheen to remain the composition’s primary statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColor: Teal Green\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224970129709,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224970162477,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224970195245,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224970228013,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224970260781,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/E423655F-AFE9-4895-ADD2-A63F2CF6C54E.jpg?v=1784151364"},{"product_id":"rowa","title":"ROWA","description":"\u003cp\u003e\u003cspan\u003eRowa is a festive collection piece from Zarminay Luxury Pret in deep mauve — the darkest pink-adjacent tone in the range and the colourway that most directly addresses the formal festive wear market in Pakistan, where deep muted rose and mauve tones consistently outperform brighter alternatives in the silk dress category at this price point. Deep mauve in dyed sheesha silk reads as a sophisticated, season-neutral choice: rich enough for evening events, restrained enough not to compete with embellished occasion wear in the same room. The sheesha silk shirt at 52” length carries the colour’s depth across a full silhouette, while the Korean raw silk trouser in coordinating tone provides matte grounding below. Organza dupatta softens the overall effect, its translucency lifting what might otherwise be a heavy pairing into something that reads as effortlessly composed.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFabric: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003eSheesha Silk\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224981270829,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224981303597,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224981336365,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224981369133,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224981401901,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/A76BB5B2-31C5-42AB-A323-3D8F3CE325D3.jpg?v=1784151437"},{"product_id":"neyla","title":"NEYLA","description":"\u003cp\u003e\u003cspan\u003eNeyla is the opening piece of Zarminay’s silk collection — a dyed sheesha silk dress in aqua blue that anchors the range’s colour story in one of the most demanded tones in Pakistani festive dressing. Aqua blue in a high-lustre sheesha silk carries the depth of a jewel tone without the formal weight of navy or royal blue, making Neyla the collection’s most naturally semi-formal piece: dressed enough for eid and festive gatherings, light enough for daytime events and lunches. The silk shirt runs to a 52” length for a full, graceful silhouette that works across occasions without alteration. A Korean raw silk trouser grounds the look with a smooth matte finish that contrasts the silk shirt’s sheen, while a organza dupatta completes the three-piece in a fabric whose translucency keeps the overall weight of the ensemble light despite the richness of its materials.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColor: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003eAqua Blue\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224982221101,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224982253869,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224982286637,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224982319405,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224982352173,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/154889D4-B65F-428B-ADC8-7AA8EE7C7C67.jpg?v=1784151530"},{"product_id":"aysel","title":"AYSEL","description":"\u003cp\u003e\u003cspan\u003eAysel is a silk dress from Zarminay Luxury Pret in lavender — a colour that positions this piece as the collection’s most versatile semi-formal choice, occupying the precise middle ground between the collection’s deeper jewel tones and its softer neutrals. Lavender in dyed sheesha silk reads differently across lighting conditions: warm-toned indoors, it softens to a near-blush; in daylight, it carries its full violet character. This tonal range makes Aysel equally appropriate for daytime festive events and evening semi-formal occasions without adjustment. The dyed sheesha silk shirt is tailored at 52” for an elongated, elegant silhouette, paired with a Korean raw silk trouser whose matte finish provides the textural grounding the lustrous silk shirt requires. A organza dupatta in coordinating tone completes the three-piece with characteristic lightness.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColor: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003eLavender\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224982483245,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224982516013,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224982548781,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224982581549,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224982614317,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/3DA3A5B1-724E-43CB-901B-88C54C03FADA.jpg?v=1784151612"},{"product_id":"ezel","title":"EZEL","description":"\u003cp\u003e\u003cspan\u003eEzel is a silk dress from Zarminay Luxury Pret rendered in golden yellow — the most luminous colourway in the collection and the one most naturally aligned with the festive dressing occasions this range is designed for. Golden yellow in dyed sheesha silk carries an inherent warmth and depth that few other colours in the silk category can replicate: the fabric’s sheen amplifies the colour’s richness, making Ezel one of those rare pieces where the material and the colour work in complete compositional harmony. The silk shirt is cut at a generous 52” length for a graceful, floor-grazing silhouette suited to semi-formal and festive wear. A Korean raw silk trouser provides a matte counterbalance to the sheesha silk’s lustre above, while organza dupatta completes the three-piece with the lightness organza brings to an otherwise richly textured ensemble.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColor: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003eGolden Yellow\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224983040301,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224983073069,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224983105837,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224983138605,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224983171373,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/9C5CD1BE-07FE-499F-BD82-19C5FA805B98.jpg?v=1784151674"},{"product_id":"lumiere","title":"LUMIERE","description":"\u003cp\u003e\u003cspan\u003eLumière - A luminous take on festive elegance. Radiating in a fresh lime hue, Lumière features a sheesha silk shirt adorned with intricate floral embroidery and elevated by hand ample pearl and sequin embellishments on the neckline and sleeves - crafted to make an impression with subtle brilliance. Paired with a contrasting organza dupatta, detailed with a scalloped embroidered border and delicate sequin accents, and finished with straight-cut raw silk trousers for a graceful silhouette. Vibrant. Refined. Unmistakably luminous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColor: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003eLime Yellow\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224984416557,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224984449325,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224984482093,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224984514861,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224984547629,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/B614B54C-2B65-4D78-99B0-A21413C54883.jpg?v=1784151752"},{"product_id":"reyna","title":"REYNA","description":"\u003cp\u003e\u003cspan\u003eReyna - Understated glamour, effortlessly expressed. In a soft nude beige palette, Reyna features a loom cotton net shirt adorned with intricate embroidery, delicately hand embellished with pearls and sequins to create a look that’s both festive and refined.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe ensemble is elevated by a flowing rocket net dupatta, finished with a fully embroidered border and subtle sequin detailing for just the right touch of shimmer. Paired with straight-cut raw silk trousers, Reyna exudes polished grace from every angle. Perfect for intimate celebrations and timeless moments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eColor: \u003c\/span\u003e\u003cspan data-header-option=\"\"\u003eNude Beige\u003c\/span\u003e\u003c\/p\u003e","brand":"THEFASHIONHOUSEUK","offers":[{"title":"XS","offer_id":52224985661741,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":52224985694509,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52224985727277,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52224985760045,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52224985792813,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9879\/7357\/files\/42AC67AF-8544-46E5-880A-A6642AFBDAA2.jpg?v=1784151916"},{"product_id":"verve","title":"VERVE","description":"\u003cp\u003e\u003cspan\u003eVerve - Grace in every thread. Rendered in a serene ice blue, Verve blends lightness with luxury. The loom cotton net shirt is delicately embroidered and hand embellished with subtle detailing, offering an effortlessly refined look - perfect for festive days or elevated everyday moments. A softly draped rocket net dupatta with fine embroidered touches brings fluidity and charm, while straight-cut raw silk trousers ground the ensemble with polished structure. Understated. Sophisticated. 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It’s paired with tailored raw silk pants for a sleek silhouette. 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